UPPI-ROCK NEW TACTICS ? A SUPER IDEA
Posted date: 17/February/2010

For the rocking time of Rockline Venkatesh and eagerly awaited direction of Upendra the count down has begun from the day one.

Upendra starring ‘H20’ had newspaper size invitation that was glossy and deserved the attention of everyone. For the SYMBOL title Upendra back in his direction after 10 years has tried out a new method that is eccentric too.

The newspapers names and providing contents about the film with pictures spread out Upendra arranged for the dropping of 16 pages pull out to media person’s house. Sri Raghavendra Chitravani that did the night beating – DG Venkatesh and DG Vasu went to the house of every film journalist house in the midnight and dropped even before the regular newspaper is dropped. In all 75 media person’s houses the new trick made by Upendra reached well in advance.

In most of the cases the cover page changed. Say for example for the journalist of Vijaya Karnataka the cover page of Vijayakarnataka was maintained.

Two pages for each newspaper were allotted. Just above the banner of the newspapers – Rockline Productions Established in 1997 www.rocklineproductions.com – expected business of the movie in rupees, dollars, pounds and euros was printed and in between the two sentences was the symbol (that is very near to the Congress symbol).

In the pages the report on Uppi, Nayanthara and Rockline Venkatesh were prominently seen. The Times of India, Udayavani, Samyuktha Karnataka, Vijaya Karnataka, Prajavani, DNA, Deccan Herald and Kannada Prabha banners were made use for this trick by Upendra.

There are some more in the store that come one by one.

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