Today the cinema is made on the screenplay. This is the sign followed by many. Even the sign board businessman Srinivasulu also follows it. He is in the business of sign board for last twenty years. He says this is an entertainment cinema sure to attract the audience. He never goes to the theatres and watch films. He sits before the TV and watches films. He is investing Rs.1core on this project banking on the ability of Srinivasa Gunareddy director of the film. The film ‘Ninna Jotheyali’ went on the floors on Thursday morning in the banner of Sangeeth Enterprises at Kanteerava Studios.

According to director Srinivasa Guna Reddy this is an entertainer for the masses. Whatever they need it is there in this film. Reddy has directed a Hindi film Kal Ka Nawab and in Kannada ‘Abhiram’ released this year collapsed in the box office. That is because of no publicity work done for the film he says.

Prathith has changed his name from Shashikumar. This is a family package he says about his first film. Love, vengeance, comedy, action and even for kids there is something to watch he promises.

Navya a nurse from Shirdi Sai Hospital a Coorgi is the heroine of this film. She plays the slum girl and hot headed girl role. Santosh another hero of the film was not present at the media briefing.

The shooting for ‘Ninna Jotheyali’ will be held in Sakleshpur, Bangalore, Shimoga. Guna Reddy is sure of giving good entertainer from this film.