Posted date: 17/March/2011

Golden star Ganesha is now ‘Godrej Ganesha’! Godrej is the big brand in the market and it has entered into an agreement with ‘Cook Sakkath Hot Maga’ film. Godrej names it as ‘Eon-Cool Summer Dreams’.

India’s biggest home appliances has entered into a contract with Golden star Ganesha and this is the first sandalwood tie up to bring customers dream come true.

‘Cool Sakkath Hot Maga…is the debut direction of Golden star Ganesh and with this Godrej Eon-Cool summer dream.

Godrej is playing the role in the next home production of Ganesh, gives opportunity to dine with Golden star, free movie ticket and allowed to watch the film with favorite star Ganesh, to win free Timex watches and ‘Cool Lunch ware.

Speaking about this exciting tie-up Mr. Ramesh Chembath, Senior General Manager, Godrej Appliances says, “Our efforts have always been to offer something exciting and interesting to our consumers. We all know that movies are a religion in India. So this summer, we have done an exclusive tie-up with one of the most anticipated Kannada blockbuster, for the first time in the industry, to give our customers a never before kind of gratification on purchase of a home appliance. The theme of the movie ‘Kool’ connects with the youth beautifully and hence we found this movie a great fit with our brand and consumers”.

'KOOL – Sakkat Hot Magga' is Golden Star Ganesh’s first directorial venture. The big names associated with the movie include; cinematography by Ratna Velu (movie Robot), editing by Anthony (of the My Name is Khan & Three Idiots fame) and songs by Sonu Nigam, Shreya Goshal, etc. with the purchase of Godrej Refrigerators, Air Conditioners, Washing Machines and Microwaves, consumers get an opportunity to win some exciting prizes.

The awards for prize winners are - To play a role in the next home production of Ganesh This is a jackpot prize which the consumer can win and get an opportunity to act in the home production movie of Ganesh, Meet Ganesh and dine with him over a meet and greet event, 50 couples will be lucky to meet the movie star Ganesh and dine with him, Win free movie tickets to ‘Kool – Sakkat Hot Magga' and watch the movie with the star cast, 350 consumers would get free ticket to watch the movie along with the star cast, Win free Timex watches and Kool Lunch-ware

Even if the consumers get the above prizes they have a chance to win Timex Watch or an assured gift of “Kool lunch ware set”.

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