All marketing efforts are made today to capture audience attention. The popular Udayavani newspaper readers on Monday would get ‘Chiru’ Kannada film audio CD free.
For the first time an audio CD along with a very few rupees of Kannada daily Udayavani the audience are able to hear the songs of under production Kannada film ‘Chiru’ produced by Suresh Jain in the direction of Mahesh Babu the top ranking director. ‘Chiru’ stars Chiranjeevi Sarja and Krithi Karbanda in lead roles.
An audio house Mars Recording Company producing this film the advantage of roping attention of the audience is thought out nicely joining and obviously in the industry for a long period an audio house can take up such measures.
For the regular buyers of ‘Chiru’ MP3 audio at the outlets it is Rs.15 and they get a chance to take home a Car, bike and gold coins in the lucky dip announced.
The popular film monthly ‘Chittara’ also announced attractive prizes and weeklies like Sudha and Taranga have also come out with special attractions for its sale improvement let along the special issues released for festivals that is a bumper crop for the readers.
In the past the leading newspaper business house Times Group Film Fare for annual subscription offered dozen film DVD’s besides soaps and detergents along with the FF issue.